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A Legacy of Innovation, Crafted for Every Ride

Hartex: Ride Limitless, Explore Boundless - Your Trusted Partner on Every Journey

The spirit of exploration has always been ingrained in Hartex. Our story began in 1961, not with the roar of an engine, but with the quiet hum of a machine in India. It was there, in a small unit dedicated to the production of Jointed Tubes, that Kemrub Pvt. Ltd., the seed of Hartex, was born. This pioneering spirit has been the driving force behind our journey, propelling us from a single unit to a global leader in bicycle tires and tubes.

The heart and soul of Hartex lies in our people. We foster a work environment that values

More Than Just Tires: A People-Centric Company

Professionalism

We approach every task with dedication and expertise.

Systemization

We believe in streamlined processes for optimal efficiency.

Teamwork

Collaboration is key to achieving our goals and exceeding expectations.

Creativity

We encourage innovative thinking to push boundaries and continuously improve.

Honesty & Open Communication

Transparency and trust are paramount in our interactions, both internally and with our customers.

Ride Limitless, Explore Boundless

Your Journey Starts Here

Milestones that Shaped Our Path

1961

Kemrub Pvt. Ltd. has begun operations, ushering in a new era of innovation with their cutting-edge Jointed Tubes, promising enhanced durability and precision, setting new industry standards.

1968

Tube production began in Calcutta (now Kolkata). HARTEX coined, adopted from the original company name. Bharat HARdware and TEXtiles Limited and the same wordmark was registered.

1973

Supplying to the first OEM customer in India marks a key achievement, showcasing the company's quality and opening doors to future growth and partnerships.

1987

The first major industrial unit in Hyderabad, Telangana, marks a key milestone, with its initial production of tyres and moulded tubes boosting local manufacturing and economic growth.

1989

The second major industrial unit in Nagpur, Maharashtra, marks a strategic expansion with the production of autoclaved tubes, boosting local manufacturing capabilities.

1994

Exports to Africa started, established 60% market share in Uganda/Kenya, the first export markets. TBM technology introduced. Calcuta factory closed.

2000 - 2015

2000-2015 Exports expanded across various markets in Africa, Middle East and Central & South America. In 2005, all group companies merged and combined under a flagship entity: Hartex Rubber Private Limited.

2015 - 2017

2015-2017 New factory in Ludhiana setup to produce premium tyres and tubes for global markets. Logo updated synchronized with a complete modernization of Hartex products.

2018

Ludhiana factory achieved commercial operation and started supplies to the local bicycle manufacturers in Ludhiana as well as across India.

2019

Signing collaboration agreements with key European partners enhances international ties and expands market reach, driving growth and innovation.

2020 - 2021

2020-2021 Rapid progress in Ludhiana factory. Exports expansion across Europe, North and South America, growing business in Middle East, Africa and Asia.

2022
The first motorcycle tyre produced at the Ludhiana factory marks a key milestone, showcasing the facility's capabilities and paving the way for future growth.
 
2023

Commercial supplies of 2W tyres to export markets, SEDEX SMETA certification obtained, 3-Star Export House rating from Government of India awarded.

At Hartex, we believe that every ride deserves the best. That's why we:

Unwavering Commitment to
Quality and Performance

Manufacture with Unmatched Capacity

We produce a staggering 18 million bicycle tyres and 30 million bicycle tubes annually, ensuring our commitment to meeting the needs of cyclists worldwide.

Prioritize World-Class Quality

We never compromise on quality. Every Hartex tire undergoes rigorous quality control measures, guaranteeing exceptional performance and long-lasting durability.

Embrace Constant Innovation

With over 50 years of experience and a global presence, we continuously refine and improve our tire technology. This dedication ensures you get the most advanced and reliable tires on the market.

Lead the Market

As pioneers in the cycling industry, we utilize top-grade materials, implement best practices in manufacturing, and conduct rigorous performance checks.

Join Us

Hartex Family

Become part of our passionate cycling community and discover the difference Hartex tires can make for your rides. Explore our website to learn more about our product range, find a distributor near you, and join the conversation using #Hartex.

Let's embark on limitless exploration, together.
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Meet our team

hartex-01
ARUN KUMAR SUREKA
MANAGING DIRECTOR

With over 55 years of experience in the rubber manufacturing industry,  Mr. Arun Kumar...

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hartex-03
ANUPAMA SUREKA
DIRECTOR

Dr. Anupama Sureka is a dynamic leader with over 20 years of experience in the industrial...

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hartex-04
PRATEEK SUREKA
DIRECTOR

Prateek Sureka, Director at Hartex Rubber Pvt. Ltd., is a forward-thinking leader...

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hartex-02
VARUN SUREKA
DIRECTOR

As a Director at Hartex Rubber Pvt. Ltd., Varun Sureka spent the past 15 years...

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4042356
NAVNEET CHABRA
EXECUTIVE DIRECTOR

Navneet Chabra is the Technology Lead at Hartex Rubber Pvt. Ltd., where he...

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Mr. Arun Kumar Sureka

Managing Director

With over 55 years of experience in the rubber manufacturing industry, Mr. Arun Kumar Sureka serves as the Managing Director of Hartex Rubber Pvt. Ltd.

His leadership has been central to growing the company’s revenues to INR 1750 million, while ensuring long-term success. A B.Com (Honors) graduate from St. Xavier’s College, Kolkata, Mr. Sureka has a deep understanding of business operations, focusing on marketing and commercial activities.

His hands-on approach and focus on operational excellence have expanded Hartex’s product line, positioning the company as a leader in the global market.

Mr. Sureka’s commitment to customer satisfaction and product innovation has been the cornerstone of Hartex’s growth and reputation.

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Dr. Anupama Sureka

Director and Industry Leader

Dr. Anupama Sureka is a dynamic leader with over 20 years of experience in the industrial sector. As a Director at Hartex Rubber Pvt. Ltd., she focuses on bridging the gap between education and personal development. Her work extends beyond Hartex, actively participating in industry, cultural, and philanthropic initiatives.

Dr. Sureka has held key roles in the FICCI Ladies Organisation (FLO), serving both the Hyderabad and Kolkata Chapters, and is a member of the FICCI MSME State Committee (West Bengal) and the SAARC Chamber Women Entrepreneurs Council (SCWEC).

Her academic background includes a Doctorate in Management Studies with a focus on Entrepreneurship, alongside degrees in Science and Sociology. She is also a Certified Happiness Coach.

At Hartex, Dr. Sureka’s forward-thinking approach drives innovation and growth, contributing to the company’s strategic direction while promoting sustainability and empowerment.

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Prateek Sureka

Director and Technology Innovator

Prateek Sureka, Director at Hartex Rubber Pvt. Ltd., is a forward-thinking leader driving the company’s growth through technology integration and sustainability.

Under his leadership, Hartex has embraced tech-enabled operations, resulting in 30% growth and reinforcing its position as a green manufacturer. In addition to his role at Hartex, Prateek is the founder of Brainwave Applications, an AI-driven analytics platform.

His expertise spans across technology, real estate, and data science, positioning him as a versatile business leader.

Prateek’s background in Computer Science and Economics enables him to lead with innovation, focusing on sustainable growth and operational efficiency

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Varun Sureka

Director and Global Expansion Strategist

As a Director at Hartex Rubber Pvt. Ltd., Varun Sureka has spent the past 15 years transforming the company into a global leader. With a background in M&A investment banking, Varun’s expertise lies in forming strategic technology and brand partnerships, helping the company grow its market presence.

Varun’s leadership is driven by innovation, reliability, and transparency, which have become the pillars of Hartex’s success. His commitment to delivering high-quality products and fostering long-term relationships has kept Hartex at the forefront of the industry.

Always striving for continuous growth, Varun’s focus on a beginner’s mindset drives his passion for innovation and expansion.

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Navneet Chabra

Executive Director & Technology Lead

Navneet Chabra is the Technology Lead at Hartex Rubber Pvt. Ltd., where he oversees product development and manufacturing innovation. His expertise in integrating advanced machinery and optimizing production processes ensures Hartex remains competitive in the global market.

Navneet’s focus on operational excellence aligns with Hartex’s commitment to delivering high-quality, sustainable products. His leadership in managing cutting-edge technology keeps the company at the forefront of the tire and tube manufacturing industry.

With a dedication to innovation and sustainability, Navneet plays a critical role in Hartex’s ongoing success and growth.