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Hartex Tyres – Crafted for Every Journey, Engineered for Innovation

Since 1961, Hartex has been a trusted name in the world of tyre manufacturing, with a legacy deeply rooted in innovation, quality, and performance. What started as Kemrub Pvt. Ltd., a humble venture in India producing jointed tubes, has evolved into Hartex Tyres—a global brand delivering advanced mobility solutions.

Driven by the spirit of exploration, Hartex has grown from a small production unit to a leading tyre manufacturer, committed to enabling safe and smooth journeys for riders across the world. With over six decades of experience, we combine cutting-edge technology, rigorous testing, and sustainable practices to craft tyres that perform in every terrain, every climate, and every condition.

At Hartex, we don’t just make tyres—we create experiences. Our products are built to support the journeys of millions, from city streets to rugged off-road trails. Wherever your destination lies, Hartex is your reliable partner on the road.

Vision Statement

To be a globally trusted leader in mobility solutions, redefining the future of tyre technology with innovation, sustainability, and uncompromising quality.

This vision positions Hartex as forward-looking and innovation-driven, with a strong focus on global presence and technological excellence.

Mission Statement

At Hartex, our mission is to empower every journey by delivering high-performance, reliable, and sustainable tyres, driven by quality, customer satisfaction, and continuous innovation worldwide.

This mission reflects Hartex’s core objectives: product performance, customer focus, innovation, and global impact.

More Than Just Tyres – Powered by People, Driven by Purpose

At the core of Hartex is our people—the heartbeat of our innovation and the foundation of our success. We cultivate a workplace that thrives on trust, collaboration, and continuous growth. Our values are not just words—they are principles that shape every product we create and every journey we support.

Our Core Values

Professionalism

We uphold the highest standards in everything we do—bringing dedication, skill, and integrity to every role and responsibility.

Systematic Excellence

We believe in structured processes and operational efficiency, ensuring every tyre meets rigorous standards of quality and performance.

Teamwork

Success at Hartex is built on collaboration. We work as one team—sharing knowledge, supporting each other, and driving collective growth.

Creativity & Innovation

We encourage bold thinking and continuous improvement. Our commitment to innovation allows us to stay ahead in a dynamic, evolving industry.

Honesty & Open Communication

Transparency is the cornerstone of our culture. We value open dialogue, mutual respect, and trust—with our teams, partners, and customers.

Ride Limitless, Explore Boundless

Your Journey Starts Here—with Hartex.

Milestones that Shaped Our Path

1961
Kemrub Pvt. Ltd. is founded, pioneering the production of Jointed Tubes in India with a focus on durability and precision.

1968
Tube manufacturing begins in Calcutta (now Kolkata). The name "HARTEX" is coined from Bharat HARdware and TEXtiles Limited and officially registered.

1973
Hartex supplies its first OEM customer in India, marking a breakthrough in quality recognition and partnerships.

1987
The first major industrial unit opens in Hyderabad, Telangana, launching tyre and moulded tube production.

1989
A second unit is established in Nagpur, Maharashtra, focused on autoclaved tube manufacturing.

1994
Hartex enters export markets in Africa, capturing 60% market share in Uganda and Kenya. TBM (Tyre Building Machine) technology is introduced. Calcutta plant operations cease.(Let us not mention your views?)

2000 - 2015
Export footprint expands across Africa, the Middle East, and the Americas. In 2005, all group entities merged into Hartex Rubber Private Limited, unifying operations.

2015 - 2017
A state-of-the-art facility is established in Ludhiana for premium tyre and tube production. A new logo and modern product line are introduced.

2018
Commercial production begins in the Ludhiana plant, supplying to local bicycle manufacturers across India.

2019
Hartex signs key collaboration agreements with European partners, strengthening its global market presence, driving growth and innovation.

2020 - 2021
Ludhiana facility scales up production. Export markets expand across Europe, the Americas, the Middle East, Africa, and Asia.

2022
First motorcycle tyre produced at Ludhiana plant, demonstrating advanced capabilities and marking a new product segment.

2023
Hartex earns SEDEX certification and is recognized as a 3-Star Export House by the Government of India. Commercial exports of 2W tyres commence.

At Hartex, we believe every ride deserves the best. Our legacy is built on a relentless pursuit of quality, performance, and progress. Here’s what defines us:

Who We Are – Driven by Quality, Powered by Innovation

Massive Manufacturing Capability

With an annual production of 18 million bicycle tyres and 36 million tubes, we meet the growing needs of cyclists across the globe—delivering speed, scale, and reliability

Uncompromising on Quality

Every Hartex product is held to the highest standards. Our tyres undergo rigorous quality checks to ensure durability, safety, and unmatched performance—on every road, under every condition.

Innovation at the Core

With over 50 years of industry experience, we are continuously evolving. Our commitment to advanced tyre technology means better grip, longer life, and smoother rides for our customers.

Industry Leadership

We set benchmarks in the cycling industry by using premium materials, following global best practices, and implementing precision engineering throughout our manufacturing process.

Join the Hartex Family

Hartex Family

At Hartex, we’re more than just a tyre manufacturer — we’re a team driven by innovation, quality, and a shared passion for mobility. Whether you’re an individual seeking a fulfilling career or a business looking to collaborate with a trusted global brand, Hartex offers exciting opportunities for growth and success.

Careers at Hartex

Join a workplace that values integrity, teamwork, and creativity. Be part of an organization where your ideas matter, and your contributions help shape the future of mobility.

Explore career opportunities and take the next step in your professional journey with Hartex. (email id or link to current openings)

Partner with Us

Looking to become a Hartex distributor or dealer?

We’re always open to building strong partnerships with like-minded businesses across the globe. As a Hartex partner, you gain access to premium products, industry expertise, and a brand that customers trust. 

Ride Limitless. Explore Boundless. Grow with Hartex.

Meet our team

hartex-01
ARUN KUMAR SUREKA
MANAGING DIRECTOR

With over 55 years of experience in the rubber manufacturing industry,  Mr. Arun Kumar...

hartex-03
ANUPAMA SUREKA
DIRECTOR

Dr. Anupama Sureka is a dynamic leader with over 20 years of experience in the industrial...

hartex-04
PRATEEK SUREKA
DIRECTOR

Prateek Sureka, Director at Hartex Rubber Pvt. Ltd., is a forward-thinking leader driving...

hartex-02
VARUN SUREKA
DIRECTOR

As a Director at Hartex Rubber Pvt. Ltd., Varun Sureka spent the past 15 years...

4042356
NAVNEET CHABRA
EXECUTIVE DIRECTOR

Navneet Chabra is the Technology Lead at Hartex Rubber Pvt. Ltd., where he...

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Mr. Arun Kumar Sureka

Managing Director

With over 55 years of experience in the rubber manufacturing industry, Mr. Arun Kumar Sureka serves as the Managing Director of Hartex Rubber Pvt. Ltd.

His leadership has been central to growing the company’s revenues to INR 1750 million, while ensuring long-term success. A B.Com (Honors) graduate from St. Xavier’s College, Kolkata, Mr. Sureka has a deep understanding of business operations, focusing on marketing and commercial activities.

His hands-on approach and focus on operational excellence have expanded Hartex’s product line, positioning the company as a leader in the global market.

Mr. Sureka’s commitment to customer satisfaction and product innovation has been the cornerstone of Hartex’s growth and reputation.

Dr. Anupama Sureka

Director and Industry Leader

Dr. Anupama Sureka is a dynamic leader with over 20 years of experience in the industrial sector. As a Director at Hartex Rubber Pvt. Ltd., she focuses on bridging the gap between education and personal development. Her work extends beyond Hartex, actively participating in industry, cultural, and philanthropic initiatives.

Dr. Sureka has held key roles in the FICCI Ladies Organisation (FLO), serving both the Hyderabad and Kolkata Chapters, and is a member of the FICCI MSME State Committee (West Bengal) and the SAARC Chamber Women Entrepreneurs Council (SCWEC).

Her academic background includes a Doctorate in Management Studies with a focus on Entrepreneurship, alongside degrees in Science and Sociology. She is also a Certified Happiness Coach.

At Hartex, Dr. Sureka’s forward-thinking approach drives innovation and growth, contributing to the company’s strategic direction while promoting sustainability and empowerment.

Prateek Sureka

Director and Technology Innovator

Prateek Sureka, Director at Hartex Rubber Pvt. Ltd., is a forward-thinking leader driving the company’s growth through technology integration and sustainability.

Under his leadership, Hartex has embraced tech-enabled operations, resulting in 30% growth and reinforcing its position as a green manufacturer. In addition to his role at Hartex, Prateek is the founder of Brainwave Applications, an AI-driven analytics platform.

His expertise spans across technology, real estate, and data science, positioning him as a versatile business leader.

Prateek’s background in Computer Science and Economics enables him to lead with innovation, focusing on sustainable growth and operational efficiency

Varun Sureka

Director and Global Expansion Strategist

As a Director at Hartex Rubber Pvt. Ltd., Varun Sureka has spent the past 15 years transforming the company into a global leader. With a background in M&A investment banking, Varun’s expertise lies in forming strategic technology and brand partnerships, helping the company grow its market presence.

Varun’s leadership is driven by innovation, reliability, and transparency, which have become the pillars of Hartex’s success. His commitment to delivering high-quality products and fostering long-term relationships has kept Hartex at the forefront of the industry.

Always striving for continuous growth, Varun’s focus on a beginner’s mindset drives his passion for innovation and expansion.

Navneet Chabra

Executive Director & Technology Lead

Navneet Chabra is the Technology Lead at Hartex Rubber Pvt. Ltd., where he oversees product development and manufacturing innovation. His expertise in integrating advanced machinery and optimizing production processes ensures Hartex remains competitive in the global market.

Navneet’s focus on operational excellence aligns with Hartex’s commitment to delivering high-quality, sustainable products. His leadership in managing cutting-edge technology keeps the company at the forefront of the tire and tube manufacturing industry.

With a dedication to innovation and sustainability, Navneet plays a critical role in Hartex’s ongoing success and growth.